The Program

The program’s core courses build a solid foundation of business-management knowledge. Key themes range from marketing and finance to strategy and economics.
Projects allow you to integrate, connect and apply what you learn. Practical experiences and complementary activities unlock knowledge of how different functional areas combine to create both economic and non-economic value within companies.

As a complement to the academic study and project work, you’ll engage with the business world’s most critical issues in a special series program. Through this and associated activities, you’ll gain the mentality and real-world abilities to tackle complex problems.

PROGRAM CONTENT


Anthropology
Management is about human beings and consequently significant knowledge of the human being is necessary for managers. Social sciences provide empirical knowledge but any science has its limitations. Philosophical anthropology, which has been widely developed over the ages, can help us gain access to a better understanding of the human being.
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Business Analytics I
Business decision making involves the analysis of available information, frequently presented in the form of quantitative data. In this course, we use simple and complex techniques to illustrate how the analysis of quantitative data enlightens managerial decision-making.
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Business Analytics II
Business decision making involves the analysis of available information, frequently presented in the form of quantitative data. In this course, we use simple and complex techniques to illustrate how the analysis of quantitative data enlightens managerial decision-making.
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Capital Markets
We will turn the focus to the intersection of two worlds. Without losing the eye from the company central role in Finances, we will consider too the investor’s point of view. “Capital Markets” intents to introduce one of the most important sources of financing for companies and governments: public financial markets.
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Career Management. The Next 1000 Days
This course addresses several fundamental aspects of managing yourself and your career, starting with achieving increased self-awareness and developing a sense of purpose that will serve as the foundation of your authentic professional leadership.
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Communications I
The goal of this course is to provide MiM students with effective tools to improve their interpersonal communication skills, useful for their time at the IESE Business School for teamwork, business presentations and job interviews, among other important situations.
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Communications II
The goal of this course is to provide MiM students with effective tools to improve their interpersonal communication skills, useful for their time at the IESE Business School for teamwork, business presentations and job interviews, among other important situations.
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Critical Business Thinking
By the end of the course, participants will be able to identify unstructured problems and use the process for solving them and taking action. They will be able to work with the three level (criteria, economic, organizational and personal anthropological or ethical) that are involved in every business situation.
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Energy
Energy is the basic ingredient in many macroeconomic, political, strategic, and environmental decisions. It is the engine of our modern economy, and as a scarce resource, it is of paramount importance to governments in order to maintain a competitive advantage. At the same time climate change and the impact of human civilization on our planet earth has increased the awareness on how we produce and consume that energy and the impact it has on the environment.
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Ethics
Ethics is helpful to enhance our capacity to diagnose problems: only an ethical perspective reveals the human dimension of problems, and the lifelong implications of our decisions. Ethics also provides with managerial tools adequate to address those dimensions of business problems.
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Exponential Digital Technologies
This module explains the foundational exponential digital technologies that will drive the near future of all businesses: Artificial Intelligence (AI), Blockchain (BC) and Quantum Computing (QC). The module develops concepts, frameworks and models (ie. the EDM) to help participants understand better how to value the impact of those technologies and how to best start embedding them into businesses to accelerate change and drive continuous and unparalleled competitive advantage within exponential growth.
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Finance I (Operational Finance, Capital Budgeting)
Students will understand how balance sheets and income statements relate. This will give students a full understanding of both financial statements, which were already introduced in the previous Financial Accounting course.
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Finance II (Corporate Finance)
In this course, we will look at corporate long-term financial decisions. How to undertake profitable projects (e.g., a plant expansion) and finance them efficiently (e.g., issuing debt or equity). The time and uncertainty of investment payoffs make these problems nontrivial and essential for long-term success.
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Financial Accounting
To the above end, we shall discuss the form and purpose of the three principal financial statements (balance sheet, income statement, and cash flow statement), define the key terms in them, learn how to interpret the information, and understand the limitations of financial accounting.
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Fintech
Financial technology, Fintech, is the industry composed by these new players, generally comprising hi-tech startups who pose a real challenge to the slow-changing and less technological incumbents. The course immerses students into this new an auspicious universe, looking to understand the underlying processes behind the technological changes to better capture opportunities.
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Macroeconomics and Geopolitics
The purpose of the course is to foster the habit of analyzing current macroeconomic issues within a rigorous framework. In the absence of a sufficiently simple model, which could readily be adapted to the real world, the course combines the simple national income and product accounts framework with specific tools that can be used to analyze individual macroeconomic issues.
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Managerial Accounting
This course offers a comprehensive introduction to designing, interpreting, and using financial and non-financial information to manage organizations and drive value creation. The tools covered in the course are relevant to most areas from marketing to operations, to human resources.
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Managerial Economics
Managerial Economics is concerned with the application of economic principles to key management decisions. It provides guidance to increase value creation within an organization, and allows for a better understanding of the external business environment in which the organization operates. A primary purpose of this course is to develop a tool kit useful in other MiM courses and useful in decision making in business.
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Marketing Implementation
We will be exploring marketing decisions related to communication, distribution and salesforce management. We will expand the scope of our analysis considering the implementation of marketing decisions.
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Marketing Management
The objectives of this course are to introduce key marketing concepts needed to deal with business problems, to secure a sound marketing framework and to provide the marketing perspective in approaching business problems, including strategy development. Students will learn to refine decision-making, analytical skills, and the ability to debate ideas with the help of others.
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Negotiations
This course will help you understand the evolving role, skills, and demands for product management in the digital age by explaining concepts and processes of constructing a product vision, including product-market fit, customer experience vision, external and internal alignment, etc.
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New Venture Creation
The course introduces cutting-edge material – tools, frameworks, perspectives – that allow you to acquire the basics of entrepreneurial management. At the same time, the course encourages you to adopt a holistic perspective on building new businesses, and it asks you to synthesize and apply what you have learned so far in your career.
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Operations I
Operations Management is fundamentally about finding better ways of doing things in a company. Its ultimate goal is to fulfill the promise made to the customer in a way that is (a) efficient (short-term) and (b) sustainable (long-term).
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Operations II
In this course, students will learn to evaluate the nature of an innovation project based on technology and market changes and work with supply chain concepts. Developing the “Hardware” of an operations system is a key factor that determines the right level of automation and state of the art in industrial practice.
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Organizational Behavior
This course will thus help students develop an understanding of the increasing complexity of leading and managing people at different levels of the organization. By relying on theoretical, empirical, and practical frameworks, this class will provide the tools necessary for students to get them ready to make meaningful contributions as future leaders of people, teams, and organizations.
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Product Management in the Digital Age
This course will help you understand the evolving role, skills, and demands for product management in the digital age by explaining concepts and processes of constructing a product vision, including product-market fit, customer experience vision, external and internal alignment, etc.
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Strategy
Creating value means that the different stakeholders of the company or organization can earn at least as much by contributing to the company than they could earn in another activity. It is also likely that some of the stakeholders will earn substantially more than in other activities by contributing to the strategy of the company.
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Technology in Organizations
This class is designed to expose you—as future business leaders—to major themes in the field of management information systems. Throughout the course we will examine the transformative effect digital technology is having on business and society.
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TFM Business Planning
This course it is based on the insight that in today’s business environment entrepreneurial management skills are key for general managers and entrepreneurs alike. The course introduces cutting-edge material – tools, frameworks, perspectives – that allow you to acquire the basics of entrepreneurial management. At the same time, the course encourages you to adopt a holistic perspective on building new businesses, and it asks you to synthesize and apply what you have learned so far in your career.
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The world in 2050
In this course we learn how to imagine those futures, because we are convinced that managers who spend some time thinking about the future and imagining the possible futures for the global economy, for their industries, and for their firms, become better managers.
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TRACKS

During the program, you will have the opportunity to concentrate on one of the following tracks: Data Analytics, Strategy & Marketing and Finance. Download the Program Tracks here for more information.

CAPSTONE COURSE

At the end of the program there will be a special capstone course that will help you reflect on what you’ve learned and plan the next steps in your career.

SPECIAL SERIES

The special series is a series of class room discussions lead by the professor on cutting edge topics based on current global news & events


METHODOLOGY

At IESE we believe in active-learning methodologies.
That means that you will take ownership of what you learn. Through the case method, multimedia simulations, projects and teamwork, interconnection with our faculty and your multicultural peers, role-play, design thinking methodology and scrum agile design, you will acquire the skills, the knowledge and the insight to make critical decisions as a business leader.

During the MiM program, 80% of your classes will use the case method covering diverse scenarios but share a common denominator: the need for a decision.

After completing a successful first term, Marta Lago Velilla (MiM 2021), describes her experience with the case method.

“During these past 3 months of the MiM, I have improved in terms of making reasonable decisions about complex situations and dealing with problems in a structured manner. Not only I have learnt the ability to express ideas with clarity, but also I have learnt by doing, asking the right questions and making appropriate decisions at the right time to improve and grow…”